Moreover, compared to the clothing and footwear market

Moreover, compared to the clothing and footwear market, the luggage industry, or block more difficult nut to crack. "Chinese people do not like Chinese people create their own design products." Ye Haifeng said. For this reason, wheat bags was founded in 2007, it encouraged the Italian luggage brand Weiss Connie hundred shares, about 10 million euros.

Ye Haifeng Connie Weiss is doing when the first foreign customer contacts for many years, both sides are very understanding. In fact, for many years been engaged in foreign trade Ye Haifeng no shortage of the 10 million euros. Connie Weiss is to pull bags of wheat in order to do "endorsement" to address the "identity" issues.

Most importantly, Ye Haifeng hope to narrow the wheat coco chanel by means of capital and the link between Connie Weiss, and hoping to introduce by the other side, the introduction of a large number of outstanding overseas designers.

Now, Ye Haifeng although the money to pay the price, but the help of Wisconsin Connie prestige for the wheat bags, "brought a lot of very good original design." Currently, more than 70 bags of wheat full-time team of designers in Italy, Japan and Hong Kong have set up branches in each design, improved style bags, nearly million.

"Wheat bags can be said that the current official line has the world's widest range of fashion bags." Ye Haifeng said.

With the increasing size and large body mass, in October 2010, wheat chanel bag prices soon be a second round of investment, the total amount of $ 45 million, investors Legend Capital and DCM.

This time, Jimmy chose to announce bags. The reason is simple, "wheat bag fashion bags industry has to lift the threshold was high enough." Ye Haifeng said.

Indeed, this year, wheat bags 300 million in annual sales. At the same time, wheat bags executive team has been fully in place, including the former head of quality COACH China, Walter, the former vice president of finance Qiu Yudong Dangdang and other industry veterans have occupied.

And Ye Haifeng had expected, similar to the wheat bags announced the news of the financing, many investors began to look around for the luggage can be invested enterprises, mostly because of not good enough and gave up. At the same time, we see a lot of business to be added to the luggage area of ??the message, both VANCL this platform based B2C companies, but also including the fast mall, Potono other vertical businesses.

Ye Haifeng seems not to concern them. In his view, the current position, others want to meddle in the luggage market, "Do not even think."