Survival of the vertical

Survival of the vertical

Ye Haifeng's confidence was justified. Bags of wheat at this time not only have the capital and team advantage in the future direction of development, has also been thought very clearly.

Ye Haifeng mind clear, as opposed to the traditional Internet entrepreneurs started, its biggest advantage is more familiar with the luggage industry, and its inherent industrial chain.

Therefore, from the beginning, and gradually give up the value of the wheat chanel wallets of the manufacturing sector, while low-end, focusing on design, brand and channel, will luggage chain initiative firmly in their hands.

The external performance, wheat bags and other B2C companies difference is that, first, the products are mostly sold its own brand; second channel performance, not like other B2C as too dependent on the official website itself, the second is to pursue " ANYWHERE "policy.

Ye Haifeng of "ANYWHERE" explanation is: "Where are the consumers, we go where the selling chanel bag prices." Appears in Ye Haifeng, where there was the market, there is a market where there is business. Each user has their own products to find their own path, wheat bags to do "is not a change in consumer habits, but to satisfy his habit, and to provide the most convenient service."

Therefore, in addition to the official website and Taobao, wheat bags and Jingdong Mall Network, music cool days, McCaw has worked with a series of platforms.