Slow kings

Slow kings

Environment for the right to judge so quickly gained harvest wheat bags. In early 2009, wheat bag to get from Legend Capital and DCM in the first round of investment, totaling about $ 3.5 million.

In this venture can not wait to get to let the world know that, even deliberately exaggerating the amount of investment context, unfortunately, we did not know from the media reports on the matter.

This is a case worthy of a book. Because wheat Classic Chanel Handbag is the world's first on the Taobao platform sales turned into a capital value of the company. Previously, the Taobao platform sales have been considered worthless venture.

Wheat bags kept secret is obviously different, but he is deliberately do this. Ye Haifeng has their own calculations, that do not want the luggage industry prematurely exposed in public before.

Ye Haifeng mind clear: the current situation of e-commerce, once an industry enterprises to invest, immediately follow up the investment team have more than N, but also result in a lot of competitors. Bags of wheat at this time, with annual sales level just reach tens of millions, apparently did not grasp the full withstood competitors follow-up. With Ye Haifeng as saying: "do not worry about eating meat, the master was killed boxing chaos."

The timing seems to have chanel wallets of wheat for the development of a unique opportunity. This time, B2C companies have been in the clothing, shoes and other areas of pitched battle, PPG, VANCL, music Amoy, OKBUY, Mecoxlane Dangdang have a large number of e-business get together to enter. In contrast, bags, fashion bags, especially the field, few people interested.

E-commerce companies get together and easy to understand. According to industry estimates, the domestic clothing and footwear market are about 15,000 billion yuan, while the luggage is only one-tenth the size of the market, about 150 billion yuan, no wonder they had not B2C focus.